Content Information

Interactive Content Experience Strategy

About

Course Duration

1

days

5-10 hrs per week

Lessons

22

7 modules

Content Time

1

hrs

38

mins

estimated time of completion

What will you learn

You'll learn the definition of interactive content, including what interactive content actually means and what value can it add to you when you add it to your content strategy.

Upon completion of this course, you’ll be able to match static content to an interactive experience, and also promote your interactive content effectively.

Modules and Lessons

1. Presentation

2. Introduction to Interactive Content

3. Interactive Content in the Customer Journey

4. Developing a Long-Term Interactive Content Strategy

5. Interactive Content Writing and Design

6. Measuring and Analyzing Interactive Content

Instructor

Stephanie Mansueto, Audrey Ross, Daniela Otalvaro, Maryl Burns

Head of Content, Senior Director of Customer Experience, Brand Designer, Expert Services Manager

See all Courses

Other Information

Certification

This course gives you a certificate! To earn it, complete all the lessons and modules in this content, marking complete on each step within the platform. At the end, you will be able to take the test, and reaching 70% success in this exam, you will receive a nominal digital certificate, valid for 2 years, attesting to the completion of the course.

Period for conclusion

This is a completely free course, and when you enroll, it will be available on your student panel for 90 days for you to complete. After this period, you will be automatically unenrolled from the course. If you want to continue your progress, you can enroll again and watch where you left off, starting the 90-day countdown again.