This learning path highlights the importance of applying tags and marking conversions within your ion creatives, which helps to better understand how users interact with content you create. You'll learn how to apply tags, mark conversions, and find where to review metrics. Learn about the global script library to incorporate any third-party tracking scripts within your ion console.

Senior Product Specialist
Jay worked as a Senior Product Specialist, helping to create new training material, demoing Ion's software and guiding the sales team, designing and coding, or fielding technical questions. Jay's creative background mixed with his technical expertise sets him apart as a well-rounded instructor.